Selling is the pure essence of every business. Nowadays, the internet allows us to reach out worldwide but so does the competition. Selling is no longer a task face-2-face but can be done anywhere and anytime. Managing these opportunities efficiently require more than a MOLESKINE notebook. CRM, Lead Scoring, and Sales Pipeline are only a few terms we should understand today to manage sales in the 21 century.


Customer Relationship Management (CRM) is a strategy for managing all of your company’s relationships and interactions with your customers and potential customers.

Conversion Management

Conversion Management starts by defining your business goals and target market. It ensures that every element of your website is focused on one goal: to turn your visitors into customers.


E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer etc.

Lead Generation

The modern digital economy has made it easier than ever to find and deliver targeted marketing solutions to an increasingly diverse range of customers. For companies, this has meant increased focus on lead generation and nurturing.

Lead Scoring

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You score leads based on the interest they show in your business, their current place in the buying cycle and their fit in regards to your business.

Membership Management

For membership or subscription-based eCommerce sites, Z3-Live offers the industry’s most dynamic and easy-to-use online tools to manage the subscriber base.

Opportunity Management

Opportunity Management systems represent a subset of customer relationship management software, which organises all kinds of data about customers to help sellers work more intelligently to generate leads, pursue opportunities and close sales.

Referral Management

Simply put, referral marketing is spreading the word about a product or service through a business’ existing customers, rather than traditional advertising. Word-of-mouth marketing, which occurs when others tell each other about a business, is also considered a form of referral marketing.

Sales Pipeline

A Sales Pipeline is a useful concept used by Sales Managers – individual sales staff and the owners of small businesses to quantify the demand for their products and services.

Yield Management

Yield management is the process of understanding, anticipating, and influencing consumer behaviour to maximise yield or profits from a fixed, perishable resource, such as hotel room reservations and airline seats.

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